It can be extremely
frustrating trying to figure the ins and outs of marketing yourself as a young
athlete to college sports recruiters without appearing desperate. Hunger for
success and desperation are two completely different concepts that have a very
thin line separating them. In this article I will outline key factors to
consider when targeting college sports recruiting services.
What is your relationship to
the athlete you are exposing? Is it yourself, your child, or student athlete.
Seldom will a coach be walking around endorsing a single athlete, and this is
what many young athletes fail to realize ahead of time. Yes a coach will always
uplift his team collectively but singling out athlete may be frowned upon, and
finding the time to send film and statistics to college sports recruiting
services is almost impossible for most coaches.
So if not the athlete
themselves, it is crucial to have someone or a system in place that working as
a marketer and or voice for the athlete. Coaches are the ones doing most of the
college recruiting, and their time is scarce.
So when you are preparing
yourself or a student athlete to be exposed to higher education, professional,
or semi professional recruiters keep that in mind.
Another very crucial part of
targeting college sports recruiting services is organization and goal setting.
Sit down and make a list of five to ten prospective colleges or universities
you or the athlete you are promoting would like to attend. From this point map
out different avenues that can be used to showcase your athletic talent.
For example film from games
you've played in, authenticated high school sports rankings, and awards you
have received. Be sure to compile a variety of these things to build your
sports stats profile, this will reinforce credibility.
This is a commonly overlooked
aspect of targeting sports recruiting services, researching competition of the
athlete or athletes you may be promoting. If you are going to grab the
attention of a leading college sports recruiter, you better be thinking like
one. The material you choose to create an athletes sports profile with should
be based on all of these considerations.
Lay your athletes stats out
on a table along side his or her competition and ask yourself what piece of
information do you need to provide, that will result in a recruiter choosing
your athlete over their competition. When you successfully answer that question
repeatedly, make sure you deliver a sports profile that can survive that test.
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